Monk fruit extract usage in China market

The tea beverage industry is experiencing a new trend of reducing sugar. On November 7, 2022, Naixue's tea officially announced the full use of zero sugar natural "Monk fruit extract" in its stores, and the new sugar substitute immediately became the focus of the industry.

As a sweetener extracted from the natural plant Momordica grosvenorii, the "Monk fruit extract" used by Naixue not only has zero calorie, zero sugar and other natural and healthy properties, but also has the fragrance of Momordica grosvenorii itself, and can enrich the taste and flavor of the tea beverage. But the use of Monk fruit extract will greatly reduce the sugar content of tea

It is reported that this sugar is an exclusive customized product launched by Naixue in collaboration with suppliers in the upstream production area of Guilin, Guangxi, through product research and process improvement. Naixue said that with the advantages of long-term accumulated brand potential, R&D strength, supply chain and production technology, Naixue took the lead in upgrading sugar substitutes in the industry, using natural "Monk fruit extract" with zero sugar to improve the taste and health, and more accurately meet consumers' health needs for high-quality tea drinks.

The tea APP of Naixue has added the option of "Monk fruit extract (0 sugar is sweet in plants)", and consumers can choose to add it according to their own preferences when placing an order. Like the options currently available on the menu, such as' less sweet ',' less sweet ', and' no additional sugar added ', there is a new option to reduce sugar without reducing sweetness.

Acutely catching the consumer's demand for sugar reduction, Naixue aims at Monk fruit extract, a drug food homologous substance in China, and takes the extracted momordica grosvenorii glycosides as a new generation of health sugar. At the beginning of this year, Naixue innovatively used it in bottled fruit tea series, and finally introduced Monk fruit extract into stores.

It is worth mentioning that the "Monk fruit extract" used by Naixue this time has passed hundreds of tests to adjust the formula proportion, and the taste is close to sucrose, while also ensuring natural health, reducing sugar, calories and fat to zero.

Monk fruit extract has been eaten for hundreds of years in China, and it is 100% natural non transgenic material. As the main product of natural sweetener at present, Monk fruit extract is extracted from natural plants.Compared with the sugar alcohol substitute produced by microbial fermentation, strictly speaking, the material structure of the main components has not changed

According to the 2021 China Sugar Free Drink Market Trend Insight Report recently released by the Key Laboratory of Big Data Mining and Knowledge Management of the Chinese Academy of Sciences, brands and consumers are picky about sugar substitutes, which has led to the shrinking market share of synthetic sweeteners year by year. More consumers are willing to pay for healthier and safer natural sweeteners than prices.

Natural plant-based sugar substitutes do not generate heat, but their sweetness is much higher than sucrose. According to the Scientific Consensus on Food Sweeteners (2022) issued by four professional institutions, including the Institute of Nutrition and Health of the Chinese Center for Disease Control and Prevention, Monk fruit extract is 300 times sweeter than sucrose, but it has no calories and has good stability. It is an ideal natural sweetener with good performance. Up to now, no side effects have been found in the application and research of mogroside, which has safety advantages. In addition, Monk fruit extract can also be used in products with "clean label", without limit on the amount of added, and is a "strong player" in the field of sugar substitute raw materials.

Zhong Kai, director of Kexin Food and Health Information Exchange Center, said that Momordica grosvenorii is a dual-use plant originating in China, and its extract "Momordica grosvenorii glycoside" is a natural sweet substance. Its safety has been recognized by all countries in the world and is approved for use in various foods. In European and American countries, it can also be used as a table sugar substitute. Momordica grosvenorii glycoside has high sweetness and zero calories, which is of positive significance for controlling the energy intake of sweet food lovers.

Few well-known tea brands in China touch the natural sweetener "Monk fruit Juice". Compared with synthetic sweeteners, in addition to planting materials, attention should be paid to the content, taste, sweetness, color, smell and extraction yield of sweet glycosides in the extraction process of Monk fruit, which makes the cost of natural sugar substitutes generally higher than that of artificial sugar substitutes.

Monk fruit is extremely demanding to the climate, so the planting base of Monk fruit in China is mainly concentrated in Guilin, Guangxi, and 80% of the world's Monk fruit is produced in China. It is reported that Naixue selects Monk fruit from Yongfu, Longsheng and other places in Guilin, which is not only a purchase aid for agriculture, but also a national geographical indication product. Arhat fructose is made from 100% fresh fruit through extraction, filtration, concentration and other processes during the manufacturing process. It is a food raw material and has passed the audit and certification of organic certification standards equivalent to EU regulations.

This move of Naixue has been closely watched by the industry. After entering the new tea drinking track with high-quality tea, fresh milk and fresh fruit and becoming the leader, the natural zero sugar "Monk fruit" is regarded as another new competitive point of Naixue.

Previously, Naixue had been continuously striving to bring products closer to health, successively launching products such as explosive bacteria and "0-calorie sugar". As an explorer in the industry who pioneered the use of zero calorie sugar, Nayuki launched "zero calorie sugar" as early as 2019, using zero calorie sweeteners instead of high calorie sugars such as sucrose and fructose syrup, which can achieve zero sugar, zero calories, and zero fat without affecting the sweetness of tea drinks

At present, Monk fruit has been widely used in the on-site tea drinks and bottled fruit tea in Naixue stores. Not using artificial sugar substitutes, using natural plant extracts as sugar substitutes is considered a good choice and highlights the natural flavor of tea drinks. In this regard, Sun Gonghe, Director General of the New Tea Drink Committee of China Chain Store Association, said: "With the increasing demand of consumers, tea drinking enterprises take the lead in using natural Monk fruit extract, which can be called another innovation in sugar reduction in the industry, and is expected to lead the new tea drinks to set off a healthy trend

If you need more information such as dosage of Monk fruit extract,pls kindly email sales@andybiotech.com