A Variety Of Functional Drinks Are On The Market, And The Contract Highlights Of Essence Of Fruit Peel.
A Variety Of Functional Drinks Are On The Market, And The Contract Highlights Of Essence Of Fruit Peel.
Recently, Singapore brand Nutrixin re launched its flagship immune product, Apple Peel essence, and launched two other functional drinks with cognitive and digestive functions. These two drinks are respectively the essence of grape peel to promote metabolism and cognitive functions and the essence of orange peel to promote digestion and immune functions.
In 2019, Nutrixin launched apple peel essence in Singapore, with an average monthly sales volume of 300-400 bottles. Dr. Wai Mun Loke, founder of Innovfood, the parent company of Nutrixin, said that the product was re-launched to strengthen the brand's support for nutrition products (not fruit juice). The 2019 Apple Peel essence product was beautifully packaged, but it gave consumers the wrong impression, linking our brand with apple juice. In fact, this product is not only apple juice, but also a nutritious food, containing 5 times more polyphenols and 100 times more quercetin than apple.
The advantages of the product are not reflected in the packaging. Through this re launch, the company changed the overall packaging to better deliver the essence of the product to consumers, and launched two new
SKUs, orange peel essence and grape peel essence, also increased in volume from 150mL to 300mL.
Product formula focuses on "polyphenols"
The formula of apple peel essence product is the same as that launched in 2019. The reason why we chose to pay attention to polyphenols is that in the past 20 years, there has been quite a lot of research in this field, but this has not always been translated into product development. In addition, Nutrixin added a series of apple, orange and grape polyphenols, which have been clinically tested in human and animal experiments.
It is reported that every 100 ml of apple peel essence beverage contains 212 mg of polyphenols and 150 mg of quercetin. Every 100 ml orange peel essence beverage contains 585 mg orange polyphenols (hesperidin, naringin) and 7.5 g galactose. Galactose is a prebiotic and dietary fiber, which can improve the intestinal barrier function and insulin sensitivity of obese individuals.
Scientific data support
The antioxidant, anti-inflammatory and antihypertensive effects of citrus polyphenols such as hesperidin and naringin have been studied. For example, according to Hirai S et al. (2007) in the Journal of Life Sciences, hesperidin can reduce the diastolic blood pressure of moderately overweight men.
Mendonca RD et al
Pro-inflammatory cytokines and oxidative damage.
Every 100 ml of grape skin essence beverage contains 200 mg of grape polyphenols and 22.5 mg of resveratrol. BensalemJ et al.
Researchers also studied the cognitive function of resveratrol and found that daily supplementation of 200 to 1000 mg of resveratrol can enhance the memory of the elderly and improve mental and motor functions.
Extension of retail market
This drink is priced at S $9 (US $6.60) on Nutrixin website, and the company plans to sell its products on Lazada e-commerce platform and on physical retail channels such as Watson and Guardian. At the same time, the company purchases raw materials from China, Indonesia and other countries worldwide, but the formulation, production, bottling and testing are all completed in Singapore.
These drinks do not contain any preservatives. After distillation, a shelf stable beverage with a shelf life of 2 years is produced. This stable dosage form also allows the company to export to overseas markets. In 2019, the company planned to enter Hong Kong and Taiwan, where the health food market was larger and more developed, but the Hong Kong epidemic later put its plan on hold. Once the epidemic has stabilized, it will enter these markets.
At present, the company focuses on the Singapore market and expands its business in Singapore through these three functional drinks. In addition, the company's new beverage and gel products are currently in the research and development stage.
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