The world has entered the plant-based era, and the next "curcumin" in the herbal medicine market is about to be born - Ashwagandha

The world has entered the plant-based era, and the next "curcumin" in the herbal medicine market is about to be born - Ashwagandha

With the increasing awareness of consumer health and changes in lifestyle, natural health products have attracted people's attention and favor. The product category based on plant-based tone has developed rapidly, and plant herbal raw materials and products are also taking advantage of this. Chinese plant herbs and Indian Ayurvedic herbs are typical examples.

Taking the American herbal supplement market as an example, the current trend of mainstream variety changes shows the arrival of the "Indian herbal era", with turmeric being the most typical. In 2018, the sales of curcumin in the US market reached $328 million, and it is expected to reach $441 million in sales by 2020. Apart from curcumin, the most promising raw material in the Ayurvedic herbal system currently belongs to South African drunken eggplant.

↓ Newly introduced "internet celebrity ingredients"

Ashwagandha, originating in India and North Africa, is one of the most important herbs in Indian herbal medicine. It is also known as Indian ginseng, belonging to the Solanaceae family, and has a long history of consumption in India. For over 3000 years, it has been used to relieve stress, increase energy levels, and improve attention.

Modern scientific research has shown that active ingredients such as lactones, alkaloids, and steroids present in Ashwagandhas also have various physiological functions such as anti-inflammatory, antioxidant, stress relief, immune enhancement, memory enhancement, cognitive improvement, and anticancer effects.

In 2018, Hollywood actresses posted their fruit shake recipe on social media sites, incorporating South African drunk tomatoes as a nourishing ingredient, which also increased the popularity of South African drunk tomatoes. South Africa

Drunken eggplant has a strong odor and strong therapeutic effect. If it is used by people who are usually allergic to pepper, eggplant, etc., there may be adverse reactions when consumed. Its taste is both bitter and sweet, usually combined with milk and milk tea.

Any raw material that wants to achieve high market awareness mostly appears in the form of food or is integrated into daily consumer goods as a food, such as snacks, beverages, food, candy, skincare products, etc. Taking turmeric as an example, the "turmeric latte" mainly made of turmeric root and nut milk led the trend of European and American drinks in 2016, becoming a popular ordering spot in coffee shops, and increasing market consumer awareness in the past two years. The same is true for South African drunken cigars, which are currently on the consumer's daily diet list. It is believed that the market popularity will usher in new heights in the coming years.

↓ Strong clinical data support

The strong scientific experimental data is the main reason for the rapid growth of the Ashwagandha market. PubMed data shows that since 1885 (March 2020), there have been a total of 1161 scientific studies on Ashwagandhas worldwide, covering various effects such as cognitive health, stress relief, immune health, antioxidant, anti-inflammatory, etc. In 1885, the first scientific study on Ashwagandhas was published globally, mainly focusing on the relationship between Ashwagandhas and sleep. As an adaptive herbal medicine, South African drunken eggplant currently has a high reputation for relieving stress.

In the history of traditional use, scientific research on Ashwagandhas has mainly focused on stress, concentration, mood/sleep, muscle health, and sexual health. Major global raw material suppliers are also actively promoting various animal and clinical trials of Ashwagandhas, although they may be restricted by regulations in certain markets. Arjuna Natural has been studying the effects of Ashwagandhas on stress and anxiety, and has completed several important studies on the patented ingredient Shoden, including non restorative sleep, exercise endurance, male vitality, immune health, and even animal health.

Ixorean is continuing to study the ingredients of its KSM-66 South African drunken eggplant, including energy, endurance, enhancing mental function, reducing stress, deep sleep, enhancing immune function, endurance, and improving sports performance. KSM-66 South African drunken eggplant supplement can significantly improve the body's instantaneous and general memory abilities. In addition, this product can also increase attention, accelerate the speed and ability of the brain to process information. Researchers estimate that the above effects of South African drunken eggplants may be due to their ability to inhibit acetylcholinesterase activity. It is said that so far, there have been as many as 21 studies on KSM-66, of which 13 have been completed and 8 are still ongoing.

Natreon's research on its components includes studies on stress, sleep, attention, energy, muscle strength, and joint health. The company has also conducted emerging research on intestinal health and women's health, and women may benefit from the emotional, stress, and sleep benefits that Ashwagandhas can provide in the face of menopausal related symptoms. This is just the beginning. In the current market, standardized South African drunk tomatoes are just beginning to explore the health benefits of consuming them, including cognitive and adaptive effects.

↓ The concept of "adaptation" drives the growth of Ashwagandhas

The pressure of modern life is constantly increasing, and phenomena such as insomnia, anxiety, and depression are becoming more and more obvious. Adapting to the original herbaceous plants, they are famous for their ability to effectively combat acute and chronic stress in the human body. Raw materials such as South African drunken eggplant, Rhodiola, ginseng, Schisandra, basil, acanthopanax senticosus, and Cordyceps sinensis have also entered a rapid development stage.

According to Innova Market Insights, the number of Ashwagandha related food and beverages launched globally in 2018 increased by 48% compared to 2015. Innovative delivery forms such as chocolate, chewing gum, nutrition bars, burgers, gums, juice, ready to drink RTD beverages, coffee, tea, and oatmeal are emerging endlessly.

The most well-known health benefit of Ashwagandhas is reducing consumer stress. As an adaptive herbaceous plant, it can help the body maintain balance in the face of physiological stress. Benny Antony, co managing director of ArjunaNatural, stated that although adapting to herbal remedies from plant sources is not new, consumers have a relatively new understanding of the need for natural help in hormonal balance and stress. This situation is not easy to measure and determine, as it is not seen as a problem that needs to be addressed. However, once people realize this, the industry will quickly usher in its own spring.

Although adapting to the category of herbal medicines has only recently attracted the attention of consumers, in a very short period of time, adapting to herbal medicines has shown significant growth in many application fields (such as beverages and supplements), as well as natural, mass market, internet/social, and practitioner channels. The growth of adapting to the original products is mainly driven by consumer interest in the products, which can support the body's ability to naturally balance when dealing with daily stress (such as sleep, occupational, and social stress).

↓ "Compounding" injects new soul into the South African drunk cigar market

For Ashwagandhas, improving sleep is a promising market, not only for the raw materials themselves, but also for the entire dietary supplement industry. Taking the Chinese market as an example, the sleep economy has become a new norm, and the demand for sleep products among young consumers is constantly increasing. Large food, beverage, and dairy product manufacturers have all launched "sleep aid products", among which γ— Aminobutyric acid is one of the relatively hot formula ingredients.

South African drunken eggplant is a part of the Ayurvedic herbal system in India and has been used for thousands of years to support healthy sleep habits. It is considered an innovative product in the sleep category, and sleep is defined by melatonin. As a less well-known sleep ingredient, South African drunken eggplants have benefited from the popularity of melatonin. Sensoril has launched a sleep product that combines South African drunken eggplant ingredients with melatonin, while Arjuna Natural is now paying more attention to the application of South African drunken eggplants in sleep products.

One product that needs to be specifically mentioned is Sleep Diet, a weight control product launched by Bio-E from Australia. The product is divided into day and night consumption. The main formula for daytime consumption is white kidney bean extract, plantain shell powder, artichoke, animal milk bifidobacterium, etc. The main formula for nighttime consumption is brown algae extract, chitosan, ginger, as well as auxiliary sleep ingredients such as honeysuckle, valerian, and South African drunken eggplant. This product combines weight management and sleep concepts, and has gained initial attention in the Chinese market in 2019. Its official account has reached 41000 followers on the Xiaohongshu platform.

In addition, the combination of South African drunk tomatoes and cannabinoid (CBD) is also very creative. Hemp Fusion's new product combines CBD with South African drunk tomatoes, and also contains plant terpenes and 0mega-3 fatty acids. The main health claim is to relieve stress. With the continuous development and differentiation of the CBD market, Ashwagandhas have become a common component in the compounding of CBD products. It should be noted that Ashwagandhas are very suitable for product combinations with broad-spectrum plant nutrients, such as turmeric and CBD sesame oil.

At the same time, some companies are exploring the benefits of combining South African drunk tomatoes with probiotics. Nature's Way's Fortify Daily Probiotic Mood&Stress promotes digestive system health through probiotics, and supports relaxation and positive emotions by adding 250 milligrams of Sensoril South African drunk tomatoes. The connection between microorganisms and the gut and brain has just been explored by the scientific community, and in the future, Ashwagandhas are expected to achieve sustained innovation in digestive health.

Key factors for market success

Various market data shows that Ashwagandhas are constantly growing and are about to become the next 'curcumin' in the plant ingredient market. With the continuous deepening and updating of scientific research, the hot topics on social media, and the launch of South African drunk cigar related products by innovative consumer brands, it is evident that consumers' interest in South African drunk cigar, puzzle drugs, and adaptive original products is constantly expanding. Although not as well-known as Rhodiola, Ginseng, and Ginseng plants, the development momentum of Ashwagandhas is very strong and continues to rise in the popular herbal categories. So what are the key factors for their market success?

1. Continuation of scientific research

As a plant herb, Ashwagandha can provide direct and indirect solutions to various lifestyle issues, such as weight management

Blood glucose support, but time is needed for clinical research and elucidation of relevant mechanisms. In order to achieve this goal, it is necessary to conduct more scientific experimental research on Ashwagandhas, and the supplier of this raw material should also take the lead in investing in clinical research to explore the scientific and data-driven efficacy of its ingredients. At present, the main suppliers of Ashwagandhas in the global market include Sabina, Arjuna Natural, Ixorial Biomed, Natreon, and others, all of which have conducted animal and clinical trials related to the health claims of Ashwagandhas.

2. Development of product formula application

The continuous growth of scientific efficacy data and the application of more product formulas will drive Ashwagandhas further. Meanwhile, mainstream media coverage of positive findings is also crucial. According to data from Innova Market Insights, from 2013 to 2017, the annual growth rate of new products worldwide with the addition of South African drunken eggplant extract exceeded 18%. In 2017, dietary supplements remained dominant among all new products that added South African drunk tomatoes, accounting for 59%; Soft drinks accounted for 13% (compared to 4% in 2013). Launched in 2017, it contains 4% of South African drunken eggplants. In 2017, 49% of the new products containing South African drunken eggplant extract used health claims to supplement energy.

With the continuous deepening of research on Ashwagandhas and their various active ingredients, Ashwagandhas will have the potential to play a role in many health food markets, including dietary supplements, food, and even beverage categories such as coffee. In terms of the dosage form of terminal supplement products, capsules and tablets are the mainstream, followed by powders and liquids. In terms of nutritional foods, Ashwagandhas can also be added to beverages, including Rebbl's adaptive herbal beverage, Flying Embrs' Kombucha, Remedy Organics' functional beverage, etc., which can also be made into tea bags.

3. Consumer awareness education

Manufacturers must also help consumers understand the active ingredients and the importance of their biological activity in Ashwagandhas. Consumer education is a slow process, and some consumers do know its health benefits, but the "last mile" of enlightenment is challenging. Although South African drunk tomatoes have been around for thousands of years, they are still relatively new in the mainstream market. Consumers are just understanding its benefits, and there are still many things to learn, just like manufacturers. As more research progresses, Ashwagandhas may adapt to new product categories, bringing more growth to this unique ingredient.

All of these factors will further drive the development of the South African drunk cigar market, and currently there is still a lot of room for growth in the future. South African drunken eggplant may not be a "household name", but it is on its way to success. One of the reasons for its rapid development as a component is that people realize that stress can affect the entire body. More and more people are realizing the need for a comprehensive health approach, which has elevated the consumer group and the market position of South African drunk cigars.

For the domestic market, Ashwagandhas are rarely known in the Chinese market due to harsh growth conditions such as temperature, climate, and soil quality, which is also the main reason for their blank application market in China. However, currently, there are also a few enterprises in China that produce or partially rely on imports. The cooperation between Yunnan Red Valley Moringa Industry Company and Yunnan Tropical Crop Science Research Institute has led to successful large-scale introduction and cultivation of Ashwagandhas. At the same time, in terms of terminal products, mainstream e-commerce and social media platforms in China have already launched South African drunk cigar supplement products through cross-border channels. I believe that the implementation and application in the market is only a matter of time.

It can be confirmed that the journey to the global market for South African drunk cigars has just begun!

Andy Biotech also provides herbal formulas to cosmetics customers, health food customers and food customers around the world. Please contact WhatsApp for more information 0086-15029046321 or sales@andybiotech.com.