Super food Moringa, a new role in the immune Market
Super food Moringa, a new role in the immune Market
Recently, aduna, a British health food brand, launched organic Moringa capsules to meet people's interest in Moringa super leaves and the demand for nutritional supplements to enhance immunity. This new product will be added to the company's health product portfolio, using raw materials from many African countries. Andrew hunt, co-founder and CEO of aduna, said that all Moringa products are made of organic pure Moringa leaves, and each batch of products is subjected to in-depth microbial analysis to ensure product quality.
Spicy wood leaves are usually added to food or drink as a raw material powder as a kind of tea to drink directly. The new spicy wood capsule is for those consumers who do not have time to make green juice or milk shake every day but still want to get special nutrition. Each capsule contains 1500 mg of Moringa leaf powder. Due to its special nutritional composition, bacteria will breed if the quality control is not strict.
Moringa, also known as drumstick tree, is a raw material with high market popularity and can be called super food. Moringa contains a variety of nutrients, including amino acids, proteins, antioxidants, calcium, vitamins, minerals, etc. at the same time, its whole body can be developed as a useful nutritional raw material, which is considered to help the body fight against internal and external pressure sources.
Horseradish is a plant that grows in Africa, India, Sri Lanka, central and South America, and African horseradish originated in konson region in southern Ethiopia. For centuries, the leaves, seeds and flowers of this plant have been used as food by people of six tribes in southern countries and regions. According to the data of the agriculture and natural resources development office of konson woreda, about 80000 households consume African horseradish products every day.
The planting and harvesting of Moringa provides aduna with a way to contribute to Africa's sustainable environment. Aduna has planted more than 50000 hot wood trees in northern Ghana, which is believed to help restore some degraded soil. Trees themselves also provide a series of benefits for the environment. They grow rapidly, are perennial and drought resistant, and can form natural windbreaks to prevent soil erosion.
Although Moringa has excellent quality, it is a challenge for producers to extract health food from its leaves. In 2019, the European Food Safety Agency refused to list Moringa powder as a traditional food because of problems in its quality assessment. The company's horseradish has passed the certification of the British Soil Association, and has overcome the obstacles of developing high-quality horseradish. The main difficulty in developing Moringa products is the consistency of quality and supply. It is well known that Moringa leaf powder is difficult to produce because it mainly grows in developing countries with weak infrastructure and limited resources. The company pays more attention to the purchase of hot wood leaves, which has won more customers' trust in the UK.
Due to the outbreak of covid-19, the demand for curative food, immune enhancing ingredients, allergens and multi vitamins is increasing, and Moringa has become one of the key raw materials. Moringa can meet these conditions, and Moringa also has a high degree of sustainability and significant social impact. According to the recent report of innova market insights, 45% of the global consumers are consuming more food and drinks with immune system enhancement after the covid-19 outbreak.
The international market is also optimistic about the development prospects of Moringa. From 2018 to 2022, the global Moringa products will grow at an average annual rate of 9.53%. There are various forms of Moringa products, including various forms of Moringa tea, Moringa oil, Moringa leaf powder and Moringa seeds. Important factors driving the rapid growth of Moringa products include the increase of people's disposable income, the increase of aging trend and the millennial generation who are willing to try new things.
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